When preparing a business card, consider two concepts: brand and identity. Brand refers to a perceived, emotional corporate image. Identity includes visual aspects. LOGO refers to the basic identity of a business. These concepts are woven together in the design of a business card, which makes it easy to identify the company and the person behind it. Branding and identity are related, but not the same.
An abstract business card is a reminder of a company’s business. Alternatively, a useful card could be a ruler or a miniature cheese grater. Recently, transparent business cards have become popular and highlight transparency. While they may be expensive to produce, they can add to a company’s professionalism. Using one of these concepts can help you make a great impression with the right cards.
Your design should reflect the type of industry you’re in. In the entertainment and children’s industries, for example, vibrant colors are appropriate. On the other hand, muted colors are appropriate for more professional settings. Try to go against the grain and create a business card that stands out from the crowd. Once you have a design that reflects your brand and target audience, you’ll be well on your way to success.
As with any design, a business card should represent your brand and inspire confidence. Remember that most people receive hundreds or even thousands of cards on a daily basis, so it’s vital to make your card stand out from the crowd. Make sure you invest sufficient time and money into the design or hire a professional to create it for you. You’ll be glad you did. If you’re unsure of what to design, you can start by creating a sample design of a standard business card and take note of the features that you like the most.
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